Email Marketing has been around since the first days of the Internet. While programs and spam filters are successful in blocking out unwanted messages from reaching someone’s inbox, email marketing done correctly is beneficial to both the sender and recipient. This article can help you help others, as well as help your own wallet.
Limit subject lines in your emails to 60 characters or less. Many email programs may truncate the subject to this length if they go over. Some of them simply can’t show longer than this. You should only need this many characters to grab your reader’s attention anyway.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Don’t make the link to unsubscribe hidden or difficult to find. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.
Being reported for emailing spam is harmful to any business. Therefore, every company should safeguard it’s reputation by having a two-step opt-in procedure that requires a confirmation. When customers subscribe to your list, an automated email that confirms their subscription should be sent. You should put two links into the email, one that allows them to confirm and the other that allows them to refute their subscription. That way, no one can say that your emails are spam, and your customers will trust you to treat them professionally.
Before emailing someone, get permission. Nobody wants to have emails that are cluttering their email inbox that they did not expect. Sending out unannounced email messages can have a negative impact on your brand. Start off with a good relationship by only sending out email that your customers have requested.
Stick to a planned schedule for newsletters. Make it your goal to send out your newsletters on the same day and time every week. People who subscribe to your mailing list will expect to receive messages as often as you said you’d send them, and will be looking for your messages at the usual time.
Test your email marketing across multiple email platforms prior to sending your campaign. Once you’ve perfected your design, test it across many platforms and systems. For instance, an email opened under Linux Gmail will look different under Windows Hotmail.
Use consistency in your message. Always use the same company logo and colors in your email. Use a readable font as well. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. Familiarity is vital in any business, more importantly in email marketing.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.
When done properly, a client won’t even realize they are being marketed. If the messages you send about your business are consistently pleasant and easy to read, your clients will look to their inbox with anticipation as they await new emails from you. This can benefit your brand in many different ways. This can make it more likely that customers will become loyal to your brand, resulting in an increase in profits. Use the knowledge you have received by reading this article to better your email marketing efforts